SPG started it all by linking up their loyalty program with Uber – earn 1 SPG point per dollar spent on Uber (though this relationship has since devalued the earning structure, rather unfortunately). In the incredibly competitive world of app-based cab hailing, Lyft was not one to be left behind.
Delta announced today a new partnership with Lyft, where Delta customers can now earn 1 mile for every dollar spent on rides. Bonus: for a limited time, customers who take Lyft to the airport will be eligible to earn 3 miles per dollar.
In order to participate, you’ll need to sync your accounts here.
About the partnership, Sandeep Dube, Delta’s Vice President – Customer Engagement & Loyalty has this to say:
“We’re thinking about our customers’ whole travel experience and it’s important that Delta customers are taken care of not just in the air, but on the ground. We want Delta customers to choose the brands that they love throughout their journey, and be rewarded for it because they are SkyMiles members. That’s why we’re excited we’ve found a good fit with Lyft.”
Delta is without a doubt taking the lead here in partnerships. While just about every airline lets your earn miles with almost every car rental company out there, their partnership with Starwood a few years ago was a step in the right direction. While Marriott has a similar program with more airlines, you can’t earn both Marriott Rewards points and miles. Meanwhile, Hilton allows you to earn both Hilton Honors points and miles, but there’s often a cap to the number of miles you can earn per stay (on average to the tune of a measly 100 miles per stay). The SPG promo was unique because not only could you earn one Delta mile per dollar spent at Starwood properties, you could also earn SPG points for every dollar spent on Delta tickets (did we mention how it’s nearly impossible to earn SPG points short of staying at a hotel?!) – the catch of course being you had to have status with the loyalty program you’re earning bonus points at.
Then last year, Delta announced their partnership with Airbnb, where stays could equate to miles. This no doubt came at the heels of the growing home-stay rental industry, with millennials skipping the hotel lobby and heading straight for the short-term apartment rental.
And now, a partnership with Lyft, the next most obvious move – after all, travelers are progressively using cabs less and rideshare apps more. If anything is surprising, it’s that it took them so long to venture into this partnership. However, given that Lyft has a much smaller global footprint than Uber, I’d be interested in seeing if this pushes Lyft to open up in more cities. And more importantly – will this connection drive Delta Medallions to ride Lyft over Uber?
Featured image credit: Delta