Hyatt Hotels, though one of the smaller players in the big league – with only 700+ hotels worldwide – has announced the development of a Park Hyatt in downtown Los Angeles. The property will be developed as part of Oceanside Plaza, a multi-billion commercial development that will house retail shops and condos in addition to the luxury property.
The hotel chain currently has 2 other properties in the Los Angeles area – the Hyatt Regency Los Angeles Airport and the trendy Andaz West Hollywood, though no hotels in downtown LA.
Hyatt, regardless of what can be said about their size, is a quality brand with a strong brand identity and do have a small subsection of business travelers that are die hard fans that swear by them. If minimalist decor and a more ‘off hand’ private service routine, we can see the appeal for many. Heck, we do enjoy our occasional Hyatt or Andaz stay from time to time. This move to open a Park Hyatt at Oceanside Plaza also further represents the complete revitalization downtown Los Angeles has gone through in the past decade or so. We imagine that the Park Hyatt will be similar in appearance and tone to their equivalent in Tokyo (of Lost in Translation fame) given the property’s locale and intended base within a high rise. The new property will also be a good option for travelers who aren’t strongly aligned to any one hotel points program and will serve to be a more decently priced option that the Ritz Carlton which is just across the street.
Downtown LA had long been on the decline, with many financial corporations moving out of the area in the 1980s. In the last 10 years, the neighborhood has seen a revival, with the development of the Frank Gehry-designed Walt Disney Concert Hall and The Broad art museum, plus the entry of numerous popular restaurants like Bottega Louie and Sugarfish.
“A decade ago downtown L.A. probably wouldn’t have fit the bill” for a new Park Hyatt, David Tarr, Senior Vice President, Real Estate and Development of Hyatt said. “Today it absolutely does.”
Just about every other hotel group has a property downtown – Starwood with the Sheraton and the Westin, Hilton with the Hilton Checkers, and Marriott with the JW Marriott. Boutique hotels like the Ace Hotel and the Standard Hotel have a presence in the area as well. IHG will be entering the market with the upcoming opening of the Indigo Hotel as part of the mixed-use Metropolis development, so it comes as no surprise that Hyatt is moving into the area.
The new property will undoubtedly be a great addition to the hotel scene in the area. We eagerly await who will be doing the interiors of this new Park Hyatt and perhaps experience it on one our jaunts to Los Angeles.