New Orleans Louis Armstrong International Airport (MSY) has been on a bit of a roll – they are one of two secondary airports, Austin International Airport (AUS) being the other, that have been attracting new services for their constituents and catchment population (read: business for them, too).
Rumors are abound that MSY is about to announce a new service to their airport this week – and the money is on British Airways (BA). We’ve already mentioned AUS – and with good reason – because BA has already commenced services to the city on their 777 aircraft, and from what we see the flight is doing very well. Both load factor and yields are high. In fact they’ve already upgraded the flight to a 4 class 777 that also features First Class, that’s how well the flight is doing.
For MSY, BA is again being touted as the mystery new airline, with the intention of offering a new non-stop flight to London from New Orleans, marking a return to the market for the airline that ceased operations to the city back in the 80s.
Per The Advocate:
New Orleans officials had scheduled a special announcement Tuesday at Louis Armstrong International Airport, with speculation growing over whether the city had landed the big fish it was after: British Airways.
While New Orleans’ airport offers nonstop service to several foreign cities, mainly in the Caribbean, most international carriers have bypassed the Crescent City since the 1970s, instead favoring larger regional hubs like Atlanta and Houston.
But for years, local business leaders have worked to lure a large international carrier to provide direct service between New Orleans and a premier European destination — with London being their fondest dream. Getting nonstop flights to and from such a world business capital, they reasoned, would help draw more international travelers and diversify New Orleans’ tourism-heavy economy.