Well well well. London to New York is by far the world’s highest yielding route for airlines. It’s all the more impressive given the number of airlines, frequencies, aircraft and service types plying the lucrative route.
But something seems to be amiss at the moment.
- Open another route? (but to where?)
- Increase the frequency on the Paris-Newark route? (what does demand look like?)
- Keep it as a back-up for their daily Paris-Newark flight? (is that fiscally prudent?)
- Return it to the lessor? (what do the penalties on an early return look like?)
Rumors has it that it’s actually none of the above – the airline might be withdrawing the 757 from the ‘less successful’ London service to retro-fit and upgrade the interiors of the aircraft then place it on the Paris rotation when that aircraft is withdrawn for the upgrades – after which its placed back on the Luton flight when things hopefully start to pick up.
It’s a problem for such a niche company such as La Compagnie when one of their two routes (aka the bread to their butter) starts to struggle a bit, but I suppose it’s a good opportunity to do the long planned fleet upgrade (sunk capital cost anyway). It’s also a reasonable way to mitigate the losses of a poorly performing route.
With the backing of IAG I think the airline will find a way to make it work, and let’s hope we see an uptick in the Fall on the London to New York service. They aren’t the best across the Pond by any stretch of the imagination, but are probably one of the best in terms of bang for the buck if you want a flat bed across the Atlantic.